Free Email Marketing | Email Marketing Services for Small Business

Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

There are both advantages and disadvantages to using email marketing in comparison to traditional advertising mail.

Advantages
Email marketing is popular with companies for several reasons:

• Email marketing is significantly cheaper and faster than traditional mail, mainly because with email, most of the cost falls on the recipient[citation needed].
• Businesses and organizations who send a high volume of emails can use an ESP (email service provider) to gather information about the behavior of the recipients. The insights provided by consumer response to email marketing help businesses and organizations understand and make use of consumer behavior[citation needed].
• Almost half of American Internet users check or send email on a typical day, with emails delivered between 1 am and 5 am local time outperforming those sent at other times in open and click rates.

Disadvantages

• As of mid-2016 email deliverability is still an issue for legitimate marketers. According to the report, legitimate email servers averaged a delivery rate of 73% in the U.S.; six percent were filtered as spam, and 22% were missing. This lags behind other countries: Australia delivers at 90%, Canada at 89%, Britain at 88%, France at 84%, Germany at 80% and Brazil at 79%.[8]
• Additionally, consumers receive on average about 90 emails per day.[9][better source needed]
• Companies considering the use of an email marketing program must make sure that their program does not violate spam laws such as the United States’ Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM),[10] the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider’s acceptable use policy.

You should be able to easily send bulk emails that are actually personalized and targeted without a lot of work. This is also known as marketing automation.

1. Drip

Drip is a powerful email marketing platform for eCommerce, bloggers, and digital marketers. They offer a wide range of tools to make marketing automation and personalization easy.

They offer seamless integration for all popular website builders including WordPress and WooCommerce. This allows you to easily add sign up forms to your website and capture more leads.

2. Constant Contact

Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.

You can easily manage your email lists, contacts, email templates, marketing calendar, and more.

Each account gives you access to easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.

3. SendinBlue

SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.

It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop tools are perfect for beginners with no experience in email marketing.

SendinBlue includes beginner-friendly automation tools that allow you to send transactional emails, create workflows, and segment users. It can also select the best time to send bulk emails using their AI algorithms to ensure maximum email deliverability.

SendinBlue offer a completely free email marketing plan that lets you send up to 300 emails per day, but all your emails will have their branding. Paid plans start from $25 per month. You can also include SMS to your account, but the pricing will vary based on your sending requirements.

4. Mailjet

Mailjet offers the most generous free email marketing plan in the industry because they allow you to send 6000 emails per month to unlimited contacts. You also get access to their SMTP transactional bulk email marketing service as part of the free plan.

Their basic paid plans start at $9.65 per month which allows you to send 30,000 emails per month to unlimited contacts. To unlock advanced features like marketing automation, segmentation, and a/b testing, then you will have to upgrade to the premium plan that costs $20.95 per month.

They also have a transactional SMS marketing platform that lets you send SMS messages in more than 55 countries. It is available as an addon that you can purchase with any of their existing plans.

5. GetResponse

GetResponse is another very popular email marketing solution. It is extremely easy to use and simplifies email marketing for small businesses.

It comes with some amazing marketing automation tools which allow you to create smart automated campaigns.

With their drag and drop builder, you can create campaigns, segment contacts, and send content designed for specific groups. These tools help you create effective campaigns to boost your profits.

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