Search engine optimization, or SEO, is the act of optimizing your website for search. From researching keywords for targeting to ensuring your website is mobile-friendly, SEO combines many different tasks you must complete for success. Although SEO is sometimes difficult to understand, technology has improved the way we optimize.
To make it easier, we’ve compiled a list of the best SEO tools available to help you jumpstart your website’s ranking, whether you’re a beginner or an SEO pro.
This is an amazing tool that most people don’t know about yet. It’s a Google Chrome extension that shows various metrics to help with your keyword research, such as:
- Search Volume
- Competition
- CPC
The tool supports many different platforms like Google Search Console, Google Analytics, UberSuggest, and many others.
Simply type your website URL into this tool and you’ll quickly get an automated SEO audit. This is a quick and easy way to find low hanging fruit to improve your SEO.
Yes, people do use Bing! Plus, Bing Webmaster Tools is another great tool to get more insight into how you can improve your overall SEO.
4. Yoast SEO
Add this plugin to your WordPress site if you haven’t already. Use it for every page and post that is published on your site. It will allow you to optimize the title tag and meta description easily. It will even help you optimize the content on the page by suggesting where you should place the keyword phrase you’re trying to rank for in Google.
Screaming Frog is SEO software that will crawl a website to identify issues with its optimization. Get information on title tags, meta descriptions, H1s, site structure, broken links, response codes, and so much more. It’s the best tool to use when coming up with a plan on what needs to be fixed on a site.
6: SEOptimer
SEOptimer will help you know your website’s SEO.
It’ll show you yours on page metrics, such as keyword usage and user experience (ex: speed and mobile responsive).
It’ll also show you off page metrics, such as your backlink profile and Domain Authority (a Moz metric).
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